My father was a photographer, and so I've spent much of my life surrounded by cameras and learning about the great value of film. And film is so valuable, but frankly, I cannot afford to shoot on it at this stage of my life. So, I found cinecolor. This has completely changed my relationship with my digital cameras. I'm now able to drop in a quick LUT and suddenly be staring at a photo that looks like it just came out of a dark room. I can't thank them enough for giving me the confidence to fully dive into digital. I'm saving money and shooting more than ever.